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Monday, September 08, 2014

One Direction - Fireproof

"Nobody knows you, baby, the way I do"

We've now entered the phase where a pop band like One Direction adapts or dies. It's an exciting time for pop-obsessives like me, fraught with potential danger but also unlimited possibilities. With their upcoming fourth album (and to a lesser extent, Midnight Memories from last year) we're going to see them either reach a new peak creatively and commercially, or begin the inevitable decline into obscurity. Let's face it, the latter is what happens to 95% of pop bands. While they've yet to reveal their new single, which I'm hoping with be massive and awesome, today the guys granted us an early look at a new sound with Fireproof, a free promo/album track revealed on their website. The song is a harmony-laced, almost psychedelic slow burn with an incredibly melodic core. It doesn't sound like a single, which is fine, but instead points to a willingness to experiment a bit with their sound. My hope is that we get a lot of different experiments on the album, without forgetting the sticky melodies the band is known for.

(Music posted for evaluation purposes only. Preorder the album here. Follow me on twitter and facebook.



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