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Thursday, December 10, 2015

Lovelyz - For You

There's a very specific sound that's become especially popular this year with Korean girl groups. It's a bubbly, effervescent pop style that emphasizes bright melody and punctuations of synth that act more like guitar stabs. It's a high energy mix, and one that groups such as Lovelyz and Gfriend have mastered in 2015. For You is the new single from the former, although it sounds more like a track from the latter. It's not as cutesy or quirky as Lovelyz have been in the fast, opting instead for a more powerful, in your face production. While I liked it during the first listen, it took a few spins before that chorus really took hold. Now I can't get the damn thing out of my head!

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