Oh, Sweden. I will never stop loving you. While the rest of the world is so concerned with following current radio trends, I can always count on Sweden to be all about the POP. It doesn't matter if it seems uncool or old-school or whatever... if it's got a good melody and hook, it doesn't need a dubstep breakdown or a EDM drop or some Mumford-and-Sons-strummy-crap. Vic Heart's music seems to be unconcerned with things like genre. It's just good old fashioned, guitar based pop with a funky beat and great melody. This, I love. It's kind of surprising, too, because the list of artists he compares himself to (John Mayer, Maroon 5, Keith Urban) are all acts I... well, to put it nicely, they're not my cup of tea. Something's different about this, though. It doesn't seem to try hard, but it's just effortlessly breezy and cool. Must be that Swedish touch.
(Music posted for evaluation purposes only. Buy the song here. Follow me on twitter and facebook.
...Transmissions come in from outposts all over the universe... Unfamiliar melodies stream into our radios... Fronted by colorful aliens with big voices... The music begins to catch on ... It's in our heads and it refuses to leave... And we like it...
I post music on this blog out of love for the artists and in the hope that I can promote the singers and bands that I am so passionate about. If you are (or represent) an artist and would like any content taken down, don't hesitate to email me at the link above and it will be removed immediately.