Expectations can be so irritating. Being a pop music fanatic has its drawbacks, and one of them is that I always place unrealistic expectations on soon-to-be-released songs or albums by artists I like. So many times, these expectations are impossible to meet and I wind up being initially disappointed in a release only to backtrack a day or two later and realize that the song or album is actually quite good… just different than I had set it up in my mind. Such is the case with EXO. Now, EXO is not my favorite K-Pop group, but they were my first. And they’re also (arguably) the most globally successful Korean group of the moment. So, when they release something new, I sit up and pay attention. While the new album as a whole is solid, if a little slow/boring, the single (Call Me Baby) is fantastic. But it did take me a couple of days to get used to. It has a lighter, less experimental feel than most of the band’s singles, and was initially jarring because of this. I dig the Michael Jackson influence as usual, but I'm also (strangely) feeling a bit of an 'Nsync Pop-era influence. This seemed like a step back for the group at first, but now I'm kind of loving it. Call Me Baby won’t end up being my favorite single of theirs, and I bet the inevitable repackage track will be even better, but at least one of the big dogs of K-Pop has finally released something new this year. I hope it opens the floodgates for all of the other A-Level acts to come back.
(Music posted for evaluation purposes only. Buy the album here. Follow me on twitter and facebook.
...Transmissions come in from outposts all over the universe... Unfamiliar melodies stream into our radios... Fronted by colorful aliens with big voices... The music begins to catch on ... It's in our heads and it refuses to leave... And we like it...
I post music on this blog out of love for the artists and in the hope that I can promote the singers and bands that I am so passionate about. If you are (or represent) an artist and would like any content taken down, don't hesitate to email me at the link above and it will be removed immediately.