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Thursday, April 16, 2015

Exid - Ah Yeah

This song has been stuck in my head for the past few days. Exid had a major breakthrough hit around the turn of the year with their amazing Up and Down, even though that song had been released all the way back in September. This kind of late popularity climb hardly ever happens for songs in the world of K-Pop. It's a great story. Greater still, the girls have followed Up and Down with another corker of a tune. It's not *quite* as good, but Ah Yeah is still an addictive slice of powerhouse pop. I love the shifting verses and the wonky bridge before the sax-assisted chorus kicks in. The video's impressive too, poking fun at the still-conservative South Korean media. These girls are on a roll, and I hope it continues for the rest of the year.

(Music posted for evaluation purposes only. Buy the album here. Follow me on twitter and facebook.

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