When I start investigating something, I get borderline obsessive. It's my favorite time as a music fan. It's like unlocking a new level in a game. It was like that when I first started delving into the world of K-Pop (a world I am extremely confident in navigating nowadays). Over the past week or so, I finally made the leap to J-Pop. I already posted a track by Kat-Tun last week, which is one of two groups that I've been fawning over. Now I feel compelled to post this one from News, which is a senior group on the same label as Kat-Tun. Now, the music video is quite something. I don't *think* it's meant to be funny, but I find it fascinating that the director (or the artists?) determined that this kind of posing and wardrobe would be "sexy." It's incredibly effeminate for sure, which is actually totally awesome but a bit jarring to the Western eye. I know that the song is based on a Japanese folktale about a princess, so maybe that has something to do with it. The track itself is epic, though. The jackhammer chorus, coupled with the incredibly bombastic production, has been lodged in my head for days now. It could easily become the first true J-Pop song to find its way onto my end-of-year countdown come December. (And let's be honest, as awkward as it is, the music video is kind of addictively strange).
**No posts for the next week because, speaking of K-Pop, I'll be enjoying two nights of concerts in L.A. at KCON! (I'll make sure to report back)
Labels: J-Pop, News