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Tuesday, September 22, 2015

iKON - My Type

I never really understood the label of "pre-release" or "warm-up" single. As far as I can tell, it's usually tacked on to a subtle, pleasant song that's released before the inevitably impressive, take-no-prisoners awesome comeback. This begs the question: why bother with the less-memorable track at all when you could just skip right to the awesome one? My guess is that sometimes a pre-release single is actually designed to lower expectations. I know this sounds counter-intuitive, but sometimes massive anticipation and excitement only leads to scrutiny and disappointment. This is true in particular with debut groups. In my mind, My Type is this kind of pre-release. It's nice and pleasant and actually growing on me more and more, but it certainly doesn't leave you with much. It's not the incredibly memorable debut track we know that a group as hyped as iKON is capable of, but it kind of opens my mind and puts me in the mood to hear more. Excitement may be slightly lowered, but curiosity is piqued. Luckily, we don't have long to wait, as their proper "debut" is scheduled for next week.

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