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Tuesday, October 06, 2015

Lovelyz - Ah-Choo

Lovelyz have quickly become one of my favorite current k-pop girl groups. I recognize that their hyper-cutesy image may be too much for many, but I love that it's tempered with an incredibly quirky, dreamlike atmosphere for their music videos. The real reason that I love them, though, is that every single has been a joyful burst of bubblegum pop. Ah-Choo is easily their most instant release yet. It's so freaking catchy. That chorus is all sorts of silly, random fun. Bolstered by a heavy dose of bright, fuzzy synth, the song has a real momentum to it. I've also enjoyed their ballad pre-release, Shooting Star, more than I expected to. Some "lovely" understated synth touches there, too.

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