BTS have really thrown down the gauntlet this year and catapulted to the top tiers of the K-Pop industry. Their two part project, The Most Beautiful Moment In Life, has so far resulted in the brilliantly evocative I Need U music video and extended album trailer. Now we've got Run, which is itself a stunning long-form, cinematic music video. It's probably wrong to romanticize teenage gang crime or turn it into fashion, but for whatever reason I find myself drawn to concepts like this. Maybe it's because I wish I was a little more rebellious! I think it's also because BTS have managed to fully capture a mood with this video, and that's an ambition that few K-Pop groups aspire to. Whatever the reason, the cinematography and acting here is top notch, and the song itself is an instant head rush. Taken together with their previous work this year, it really feels like they're the group that's currently leading the hallyu wave.
(If you decide to buy K-Pop physical album releases -- and my god you should, because they're awesomely presented -- try catchopcd for some of the best prices out there. Use this link to get 5% off your first order!)
...Transmissions come in from outposts all over the universe... Unfamiliar melodies stream into our radios... Fronted by colorful aliens with big voices... The music begins to catch on ... It's in our heads and it refuses to leave... And we like it...
I post music on this blog out of love for the artists and in the hope that I can promote the singers and bands that I am so passionate about. If you are (or represent) an artist and would like any content taken down, don't hesitate to email me at the link above and it will be removed immediately.