Robbie Williams - RudeboxRelease Date: October 23, 2006 Label: EMI Int'lRobbie Williams’ new album
Rudebox opens with an extended album version of the title track and first single, a move that will doubtlessly be met with a groan from many of the artist’s fans.
Rudebox is Mr. William’s weakest lead-single to date, a mediocre rap/electro hybrid that seemed more of a joke than anything. This makes it even more surprising that the album
Rudebox is the most exciting and interesting thing that Williams has done in years.
Comprised of seventeen tracks (five of them covers by other artists) of adventurous, experimental eighties-tinged pop,
Rudebox is Robbie Williams at his most daring. Instead of rehashing sounds from the past (which his previous two albums attempted to varying success), Williams builds on the promise he showed six years ago with rock/dance confections like
Supreme and
Rock DJ. Some of the credit belongs to the Pet Shop Boys, who produced a few tracks and whose shadow looms over the entire project. Lyrically, the album is obsessed with pop culture, both in a wider global sense (song titles like
She’s Madonna and
We’re The Pet Shop Boys kinda give that away) and on a more personal note. Throughout his albums, Robbie’s story has become almost mythical, as much a part of his success as his music.
Rudebox may be his most personal yet, culminating in the straight-out-of-a-biography song suite titled
The 80’s and
The 90’s. In between all of the self-referential tracks there are also a handful of excellent 80’s pop, chief amongst them a brilliantly catchy cover of Steven Duffy’s
Kiss Me, the maniacal
Never Touch That Switch and the tongue-in-cheek
She’s Madonna.
Of course, in an album seventeen tracks long there are bound to be a few stinkers. Most of these occur when Williams fashions himself as the next 50 Cent.
Good Doctor is as messy as its subject matter while the title track will surely go down as one of Robbie’s least memorable singles. Still, small missteps like these are easily forgiven when an album revels this much in its own creativity… a sort of fuck you attitude that Williams hasn’t displayed for far too many years.
Rudebox may not be the most consistent album of his career, but at least it’s a step in a new direction.
A-
Key Tracks: Kiss Me, She’s Madonna, The Actor